So, you’ve dipped your toes into SEO. You’ve heard about keywords, content strategy, maybe even domain authority. But then someone drops the B-word:
Backlinks.
Suddenly, things get murky.
What are they? How do you get them? And why does every SEO expert sound like they’re guarding the recipe for Coca-Cola when you ask about them?
Well, we’re here to demystify it. Because if you’re serious about ranking in Google in 2025, you need backlinks that don’t suck.
Let’s break it down.
A backlink is when one website links to another. That’s it. But the implications? Huge.
Think of backlinks as referrals. If a respected site links to yours, it’s like they’re telling Google:
“Hey, we trust these guys—you should too.”
That’s why backlinks are still one of Google’s top three ranking factors. Yes, even in 2025.
“You can have the best-written content in your industry, but if nobody’s linking to it, Google sees it as a tree falling in the forest,” says Laura Fernandez, Link Building Specialist at BacklinksMy.Website.
“No links, no rankings.”
Here’s the hard truth: most backlinks floating around the internet are either junk, irrelevant, or outright dangerous to your site.
Common types of sucky backlinks include:
And guess what? Google’s not stupid.
“Google’s smarter than ever,” Laura notes. “It knows when a backlink is legit—and when it’s just a desperate attempt to game the system. The latter gets ignored. Or worse, penalised.”
If you want backlinks that actually help your rankings, they need three things:
The link should come from a site that’s in your general industry or niche. A parenting blog linking to your cybersecurity agency? Probably not helpful.
It should be from a reputable site. Think known brands, trusted blogs, or industry leaders—not some site created last month with five articles and a logo made in Microsoft Paint.
The link should be naturally placed inside meaningful content—not slapped on a random footer or buried in a comment section.
“We only build editorial backlinks that make sense,” Laura explains.
“Real writers, real articles, real placements. That’s why they work.”
Ah, the million-dollar question.
Building quality backlinks isn’t fast, cheap, or easy. (Sorry.) But it is doable—with the right approach.
Here’s what works in 2025:
Write articles that solve real problems. Do original research. Share case studies. Publish insights no one else is talking about.
This gives people a reason to link to you.
Instead of blasting spammy cold emails, build genuine relationships. Offer value. Find writers, editors, and site owners who actually care about your niche.
“It’s not about asking strangers for favours,” Laura says. “It’s about helping their content shine too. We always lead with relevance and value.”
One of the most powerful link types is a contextual mention inside a high-authority article. Think:
“We spoke to [Your Business] about the latest trend in [Your Industry].”
That’s the kind of link Google loves.
And yes, this is exactly what we do at BacklinksMy.Website—help clients get those kinds of links, without the time, rejection, or hassle.
Some tactics that might have worked in the early 2010s are now straight-up toxic. Avoid:
“One bad link can tank your entire site’s trust score,” warns Laura.
“It’s like wearing fake designer shoes to a meeting with Google—they will notice.”
Because that’s exactly what you’re doing.
In 2025, SEO isn’t just about stuffing keywords or checking boxes. It’s about proving you’re a credible, valuable presence in your space. And backlinks are how you build that digital reputation.
If you want help building links that don’t suck—and actually move the needle—check out what we do at BacklinksMy.Website. We live and breathe quality link building, and we know how to make Google sit up and notice.
“The best links don’t look like SEO tricks,” Laura adds. “They look like trust. And that’s exactly what they are.”
Need better backlinks? We can help. Visit www.BacklinksMy.Website to learn more.