In a digital world obsessed with algorithms, keywords, and AI content tools, it’s easy to overlook one of the oldest (and still most powerful) ingredients in the SEO recipe: backlinks.
Most business owners know the basics of SEO—sprinkle some keywords here, optimise your metadata there, maybe even run a blog. But when it comes to backlinks, things get a little fuzzy. What are they, why do they matter, and how do you get the good ones?
Let’s break it down—without the jargon.
Think of backlinks as online word-of-mouth. When another website links to yours, it’s like a vote of confidence. Google sees it and thinks, “Hey, if this site is being referenced, it must be trustworthy and valuable.”
But not all backlinks are created equal.
“A backlink from a random blog nobody reads won’t move the needle,” explains Laura Fernandez, Link Building Specialist at BacklinksMy.Website.
“What you want are high-authority, editorial backlinks from sites Google already trusts.”
And that’s where the real SEO magic happens.
Despite endless changes to Google’s algorithm, backlinks continue to be one of the most significant ranking factors. Why? Because they help Google determine which websites deserve to rank higher.
Search engines may be smart, but they still need context—and backlinks help provide it. A single link from a reputable publication in your niche can be more powerful than hundreds of low-quality mentions.
“The smartest businesses we work with aren’t trying to trick Google,” says Laura.
“They’re building digital reputations, and backlinks are at the heart of that strategy.”
Here’s what not to do:
❌ Buy backlinks from sketchy Fiverr gigs.
❌ Join shady link farms or private blog networks (PBNs).
❌ Focus on quantity over quality.
These tactics don’t just fail—they can get your website penalised by Google.
“It’s tempting to go for cheap, fast wins,” Laura admits. “But it’s like buying fake reviews. You might see a quick bump, but Google always catches on—and the long-term damage to your site’s credibility can be brutal.”
Here’s what successful businesses are doing instead:
At BacklinksMy.Website, we specialise in this kind of link building—manual, ethical, and editorial. Our backlinks aren’t automated or bought in bulk. They’re earned through relationships, relevance, and reputation.
“We’re proud of our work because it holds up under scrutiny,” Laura says.
“Every link we secure is real, valuable, and built to last.”
In the ever-evolving SEO landscape, one thing hasn’t changed: Trust matters.
And backlinks are one of the most powerful trust signals you can send to Google.
Whether you’re running an e-commerce store, a niche blog, or a service-based business, investing in quality backlinks is still one of the smartest decisions you can make in 2025.
And if you’re not sure where to start?
Well, that’s exactly what we do.
Visit www.BacklinksMy.Website to learn more.