If you’ve been publishing blog posts, fine-tuning keywords, and dutifully updating your site without ever seeing your business show up on the first page of Google, you’re not alone.
Many business owners assume that solid content and a few SEO plugins are enough. But according to link-building experts, there’s a critical piece of the puzzle that’s often overlooked: backlinks.
“People think SEO is just about keywords and content,” says Juan Ramirez, Lead Link Building Specialist at BacklinksMy.Website, an Australian-based backlinking agency.
“But what they don’t realise is that Google’s algorithm still heavily relies on how trustworthy your site appears—and trust is earned through links.”
A backlink is essentially a vote of confidence from one website to another. When a reputable site links to yours, it tells search engines, “This content is valuable.”
The more high-quality links pointing to your site, the more credible Google considers you—and the better your chances of ranking higher in search results.
Backlinks used to be all about volume. Today, however, it’s about quality and relevance. A single link from a respected industry publication can carry more weight than dozens of links from spammy directories or unrelated blogs.
“Think of backlinks as digital word-of-mouth,” Ramirez explains. “You wouldn’t trust a restaurant just because it said it’s the best—you’d trust it more if a food critic mentioned it. That’s what Google does with backlinks.”
The challenge for many small and medium businesses is that building backlinks the right way takes time, strategy, and relationships. It’s not just about submitting guest posts anymore—it’s about earning mentions from authoritative websites, podcasts, industry blogs, and even niche influencers.
This is where many business owners get stuck. They may be putting in long hours creating content, but without the right eyes—or the right links—their hard work never gets seen.
“The reality is, without backlinks, even the best content can be invisible to Google,” says Ramirez. “That’s what we see every day when new clients come to us wondering why their traffic isn’t growing.”
Services like BacklinksMy.Website have seen a surge in demand from businesses that are finally beginning to understand the backlink gap in their SEO strategy.
Rather than using automated tools or low-quality link farms, the company focuses on building editorial links through real partnerships and outreach.
“We only build links through meaningful, relevant placements,” Ramirez says. “We’ve helped clients land links on everything from tech publications to podcast write-ups, which gives them visibility and authority—not just another checkbox ticked.”
If you’re serious about ranking on Google in 2025 and beyond, backlinks can’t be an afterthought. Start by evaluating who in your industry is linking to your competitors. Tools like Ahrefs or SEMrush can give you insights into their backlink profiles—and reveal opportunities you might be missing.
But if you’re short on time or lack the connections to build these relationships yourself, consider outsourcing to a team that lives and breathes link building.
“You wouldn’t write your own legal contracts without a lawyer,” Ramirez says with a smile. “So why try to outrank competitors without someone who understands what Google’s really looking for?”
Backlinks won’t fix everything overnight, but they might just be the missing link between you and that elusive first page.